Create a sophisticated digital experience for a luxury London-based real estate company specialising in high-end properties and investments. The website needed to captivate affluent buyers and investors while delivering crucial insights and seamless interaction for an exceptional user journey.
User Personas
Key Findings
Luxury real estate clients value exclusivity, efficiency, and a seamless experience.
Investors seek clear, data-driven insights and secure communication.
High-profile buyers demand visually stunning property showcases and personalised services.
The website must prioritise exceptional design, fast performance, and tailored content to meet these sophisticated expectations.
What Is A User Persona?
A user persona is a fictional profile representing a target user, based on research and real data.
Why Is A User Persona Needed?
They help designers make informed decisions by understanding user motivations, behaviours, and preferences throughout the design process.
Alexander Dubois
About
47
Private Equity
Male
Married
Geneva
£1.5M
Personality
Amibtious
Results-Driven
Risk-Tolerant
Efficient
Scenario
Alexander is looking for a seamless investment experience in London's luxury property market. He needs comprehensive insights on high-value property trends and a transparent process for purchasing properties remotely without compromising quality or security.
Technical Skills
Financial Analysis
10/10
Negotiation
8/10
Tech Savviness
6/10
Solution
Clear ROI-focused property data: Highlight rental yields, capital growth forecasts, and investment advantages
Seamless remote viewing options: Virtual tours and comprehensive media galleries
Secure communication portals: Encrypted forms for handling sensitive data
Tailored investment content: Sections for international buyers and tax advisory services
Emilia Stone
About
39
Fashion Director
Female
Single
London
£800k
Personality
Sophisticated
Creative
Impatient
Discerning
Scenario
Emilia is seeking a luxurious home that reflects her status and style. She needs a platform that visually showcases stunning properties, provides design inspiration, and offers personalised concierge services to find her dream home.
Technical Skills
Interior Design
9/10
Tech-Savviness
8/10
Negotation
6/10
Solution
Visually stunning layouts: High-resolution image galleries, interactive floor plans, and video walkthroughs
Luxury-focused content: Emphasis on bespoke features, architectural details, and premium neighbourhood guides
Exclusive concierge services: One-click scheduling for private viewings
Seamless user experience: Fast-loading pages, elegant navigation, and mobile-optimised design
Luxury Real Estate
Industry Data
London remains the biggest market for high-end living, with around 230,000 millionaires residing in the city. (CBRE)
The most prominent age of property investors is 36-45, with 32% of them in this age bracket, followed by 28% aged 46-55. (NRLA)
The total value of all homes across the UK now stands at £8.678 trillion. (Financial Times)
Sitemaps
Structuring The Website
A sitemap visually maps out a website's pages and sections, ensuring logical navigation and streamlined user journeys once the site goes live. Click the image below to view the full sitemap.
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Wireframes
Prototyping The Vision
Wireframes are simple, visual layouts that outline a website's structure, helping plan user experience and content placement efficiently.
Before
After
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